My name is Jose and I'm an expat from Mexico living in Texas, y'all!
¡Mucho gusto!

My name is Jose and I'm an expat from Mexico living in Texas, y'all!
¡Mucho gusto!

About me

I’ve been a passionate designer for more than 7 and a half years, from which I’ve dedicated almost 5 as a product design team of one on technology startups, ranging from areas as diverse as a consultancy platform, a brain health app and a smart home energy-efficiency device. In my personal experience, product design equals to a plethora of responsibilities that I’ve adopted as mine, such as; UI, UX, user research, interaction design, wireframing and prototyping, in addition to graphic design. My mutidisciplinary experience has proven very valuable at the time of developing end-to-end design solutions for all the different companies I’ve worked for.

The variety of the projects I’ve worked on, and the fluidity needed to adapt in order to solve problems in so many different fronts — UX, visual, graphic and interaction design, wireframing, prototyping, video production, marketing, etc.— have undoubtedly shaped my foundation as a Product Designer. I have the strong belief that, as designers, we need to maintain ourselves always interested in as many different areas as possible, creative or otherwise. This way we can flex our imagination, inform and expand our opinions, and stock our mental libraries in a well rounded, insightful and actionable way.

If I had to describe myself in one equation it'd look like this:

Passion + Curiosity + Discipline = 💪

Some of my favorite recent reads are:
Creativity Inc. by Ed Catmull
Grit by Angela Duckworth
Radical Candor by Kim Scott
Leonardo da Vinci by Walter Isaacson

These books have inspired me greatly, personally and professionally, and I hope you read one (or all) of them if you haven't already. If you do, please drop me a line -- would love to geek out about creativity, passion and perseverance!

My approach


A combination of all 3 points is needed in order to achieve a great user centered design framework

Even though we as designers create digital experiences to enhance and improve people’s lives, we certainly can’t remain ambiguous to the fact that what we're building is, at the same time, a business. And a business has its own needs to keep growing and improving, but that should happen without losing focus of the users. I strive to keep that balance always present by distributing value evenly.

I’ve always seen myself as the passionate, ever-active hub between development-marketing-business, bridging the communication gap, ensuring that the company speaks a unified language through design, or in whichever shape is required. I’m thrilled when I dig deeper into understanding the intricacies of human behavior and what drives us to act and take the decisions the way we do, uncovering user needs and transforming that knowledge into practical, tangible experiences. But I’m equally excited when I have to think how all that work can become sustainable through a well crafted business plan, one that strikes the right balance between all the pieces in play.

Only after having that panoramic understanding of our environment is when we, as designers, can come up with a framework on which user centered design can grow and thrive.


LaSalle University | BFA in Graphic Design
June 2008 - August 2012
Tamaulipas, Mexico & Mexico City, Mexico

Spoke at a design conference in April 2015 held at my college. I talked about freelancing and what it takes to remain passionate throughout our careers as creatives and designers.


• UX & User Research
• UI, Interaction & Graphic Design
• Rapid Prototyping
• Wireframing
• Art Direction
• Illustration: Digital & Traditional
• Brand Development
• Video Production
• Practical HTML & CSS understanding that allows me to design realistic and grounded digital experiences.
• Capable of providing innovative solutions and new possibilities for growth, while maintaining a grounded perspective of user needs and current business plans using design as a catalyst.


Just holler

Drop me a line if you want to discuss a project.

Se habla español. Escríbeme sin compromisos.

Drop me a line if you want to discuss a project.

Se habla español. Escríbeme sin compromisos.